Mötley Crüe Rocks Fans with Drone DVD Drop

Mötley Crüe Sweden Rock 2012
Courtesy of Bjornsphoto – Licensed under the Creative Commons Attribution 3.0 Unported license.

A few days after launching their hard-charging biopic on
Netflix, the bad boys of 80s metal, Mötley Crüe,
launched a drone loaded with musical gifts to mark the occasion

During the Hollywood red-carpet premiere last week of “The
Dirt,” bassist Nikki Sixx took the helm of a quadcopter carrying a payload of DVDs
dropped amid a crowd of wild fans.

The DVD include a trailer for the film and four songs
recorded exclusively for the film’s soundtrack – “The Dirt (Est. 1981),” a cover
of Madonna’s “Like a Virgin,” “Ride With the Devil” and “Crash and Burn.”

“The Dirt” is a brutally honest window into the good, the
bad and the raunchy of the band’s rise, fall and eventual reunion. Sixx said he
got the idea for the drone drop after reflecting on the film’s theme.

“I mean — I spent most of my time back then high as a kite,
but drones would be a better metaphor for today,” Sixx said. “I’ve been sober
for decades now so I feel like – what the hell?”

Crowd-control security had to work extra hard to calm rowdy
fans scabbling for the DVDs – a reminder of the many highly publicized high-jinks
that defined the band’s reputation.

Compared to tossing furniture from a hotel room window or fisticuffs
with unruly crowds, a drone flight seemed pretty tame. Sixx launched three flights
to drop more albums before turning the controller over to drummer Tommy Lee.
Lee immediately crashed the drone into the side of Gruman’s Hollywood Theater
but quickly got the hang of it. “F-ck Yeah! This is awesome!” he said.

“We owe the success of ‘The Dirt’ and everything we’ve done –
every album, every tour – to our fans and we wanted to give something back at
the premiere that would be fun and still raise a little hell,” said front man
Vince Neil.

According to a band press release, record sales were up
2,000 percent and soundtrack topped iTunes All Genre Chart. Spotify downloads
shot from 400,000 daily to 3.6 million.

No, they didn’t really… we wish! April Fool’s from all of us Crüe fans at DRONELIFE.


Jason is a longstanding contributor to DroneLife with an avid interest in all things tech. He focuses on anti-drone technologies and the public safety sector; police, fire, and search and rescue.

Beginning his career as a journalist in 1996, Jason has since written and edited thousands of engaging news articles, blog posts, press releases and online content.

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